The 3rd Asia Fashion Summit (AFS), a premiere fashion business conference, attracted more than 500 fashion practitioners and professionals from 15 countries.
The success of the summit was the result of strategically developed topics based on the theme ‘Engaging the Asian Fashion Consumer’. It captured a 360-degree view of global and Asia issues impacting the fashion industry. Over 30 handpicked fashion leaders were brought in from key fashion cities like New York, London, Hong Kong and Shanghai to present the most relevant discussions, latest ideas and best practices to the audience.
Day one of the summit focused on “Asia Fashion’s Future”, with topics centering on Asian consumer insight and consumer experience. Day two “Retail Revolution” discussed how technology impacts international retail evolution. Four skill-based workshops, featuring application of ideas by industry experts held on the third day were well received by the participants.
“A very interesting and informative seminar. A lot of interesting stuffs especially about website marketing and it gives me a great insight into the future of retailing.”
Cindy Kwah, Retail Manager
Club 21 Pte Ltd, Singapore
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It has given me great insights on the influence on the social media and advanced technologies. Broaden my perspective of the today's retail world.
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Melissa Chan, Senior Manager
Escala Fashion Pte Ltd, Singapore
“The Asian Fashion Exchange is a highly commendable effort to bring fashion into focus in Asia, especially since everyone is looking to expand their business in Asia today ”
Philippines Star: Bringing fashion into focus in Asia
“Discovering what’s going on over here in Asia and some of the talent here in terms of manufacturing and we are looking to discover some great resources.”
Eric Jennings, Vice President and Fashion Director Menswear, Home, Gift and Foods
Saks Fifth Avenue
“One of the things that the west where I’m originally from is not really understanding is how powerful India and China are and I think being in Singapore is a great place to understand how things work. With the lineup of speakers we’ve had so far, I think that has proven its point.”
Nicole Van der Elst, Retailer Laizon
Dystar Singapore
“I think there was a lot of good networking around the conference. Tonnes of people have come in from the region and they were very beneficial to me to connect. ”
Angelia Teo, Content Director, Asia Pacific
WGSN
“We would like to comment that content of the summit is extremely valuable for our takeaway and applicable to our job in one way or another. We sincerely hope that you can make it an annual affair and hopefully able to allow more time for those sessions that I believe you already have received numerous compliments for. Once again, a job very well done and we look forward to the following year's Asia Fashion Summit”
Richard Lim, Senior Merchandising Manager
CK Tang Pte Ltd
“I think it’s good and exciting as usual. Speakers are great and there’s good take-away value.”
Fong Shee Beng, Executive Director
Charles & Keith International Pte Ltd
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AFS 15 May 2012 |
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| Ms Ruth Marshall-Johnson, Senior Editor, Think Tank, WGSN speaking on reaching the future consumer: navigating the big issues now |
Mr Chris Burch, Founder, C. Wonder speaking on creating a lifestyle experience from brand to store: how today’s consumer habits are driving new retail concepts | An up close and personal interview withMr Nicola Formichetti, Creative Director of Thierry Mugler |
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| Ms Jane Perry, General Manager, BBDO Proximity Shop speaking on how social media can seal the sale: online and in-store | Panel discussion on how new technologies can drive customers in-store and transform sales. From Left to Right: Mr Jim Crawford, Executive Director, Global Retail Executive Council and Principal, Taberna Retail; Ms Angelia Teo, Content Director, Asia Pacific, WGSN; Ms Lynne Murray, Brand Director, Holition |
Buyer panel: How new customer mindsets have changed today’s buying practices From Left to Right: Ms Lorna Hall, Senior Retail Editor, WGSN; Ms Sarah Curran, Chief Executive, my-wardrobe.com; Ms Ann Kositchotitana, Founder & Managing Director, Front Row Group; Ms Jan Quammie, Buyer, Source |
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AFS 16 May 2012 |
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Delegates attending Day Two of Asia Fashion Summit |
Opening remarks delivered by Ms Barbara Ende, President, Sycamore Marketing Group Inc. |
Mr Daniel Saynt, Chief Marketing Consultant, REBECCA MINKOFF and Founder & CEO, www.socialyte.co speaking on it’s a digital world: impact on fashion, the consumer and the connection between the two |
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Mr Nobuyuki Ota, Merchandising Officer, MATSUYA speaking on Japan’s future strategy for the international fashion market |
Mr Daniel Castle, Vice President, International, Iconix Brand Group Inc. speaking on going 'global' in Asia and beyond |
Ms Mercedes Gonzalez, Director, Global Purchasing Companies discussing on the top ten retail trends for the next ten years | ||
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Panel on lifestyle retailing: the Italian experience Moderator: Ms Barbara Ende, President, Sycamore Marketing Group Inc. |
Mr Ravi Thakran, Group President for South Asia, Southeast Asia and West Asia, LVMH speaking on investing in local brands: luxury takes a look at new hot market options
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AFS 17 May 2012 |
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Participants attending the workshop on elevating the retail role: how to turn your store teams into style advisors by Ms Mercedes Gonzalez, Director, Global Purchasing Companies |
Mr Daniel Saynt, Chief Marketing Consultant, REBECCA MINKOFF and Founder & CEO, www.socialyte.co speaking on social media tools to impress your customers and increase profits | Ms Ann Kositchotitana, Founder & Managing Director, Front Row Group speaking on the business of fashion: develop the brand, create the product mix & market the dream |
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Delegates networking with Ms Mercedes Gonzalez, Director, Global Purchasing Companies after her session on get started right! |
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