GOING FOR GROWTH IN THE WORLD OF CHANGE
Presenting new realities of today’s retailing, the challenges and the opportunities. Join Mr. Ravi Thakran of LVMH as he shares his vast knowledge of entering and developing a luxury market in Asia, ensuring your share of the new consumer spending in these regions and targeting your luxury buyer via new media and PR options. What will be the winning strategies that deliver growth in a world of change?

BUILDING A FAST FASHION BRAND FOR ASIA
How do you build a brand for effective and rapid growth in today’s economy? What are the key steps to take? What are the pitfalls to avoid? Ann Kositchotitana, Founder and Managing Director of Front Row Group, will share her experience in co-owning and co-developing HEADLINE SEOUL, an Asian fast-fashion brand that’s taken the world of fashion by storm. Barely one year old, the brand has garnered franchisees in Singapore, Malaysia, the Philippines and soon in China and the United States. Learn how Ann and her team turned their brand into a multi-million commercial business in a short span of time.

Case-studies
THE GREATEST STORY EVER SOLD. HOW THE WORLD’S FASHION LEADERS TELL A STORY
Social media has opened up a floodgate of content, sharing millions of thoughts a second through channels like twitter, Pinterest, Facebook, Youtube, and instagram. Through the noise, true storytellers emerge, influencing consumers and driving purchases through native advertising or marketing messages disguised as compelling stories, shared experiences and rich media.

This session highlights the importance of native advertising in the future race to reach consumers through the social media and mobile. The presentation will educate the audience on the importance of developing a voice, personality, and story for a brand. Saynt will provide personal stories of brands which have developed global followings, by telling and retelling a compelling brand story exclusively through social media profiles as well as review of best practices by leading marketers including Burberry, Louis Vuitton, Alice & Olivia, DKNY and Net-a-porter.

Interview
COLIN MCDOWELL IN CONVERSATION WITH HUSSEIN CHALAYAN - DESIGN - THE KEY TO CREATIVITY.
Lauded for his innovative and experimental designs, Hussein Chalayan has dressed avant garde personalities including musicians Bjork and Lady Gaga. While some of his best known designs include a coffee table turned wooden skirt, an entire collection made from envelope paper, and aeroplane-inspired silhouettes, Chalayan says he is driven by how women will feel in his designs. “At the end of the day I’m really interested in form and shape and the body and cut,” he says. “People don’t buy a dress because they like the inspiration behind it, they buy it because it looks good on them, they like the way it makes them feel.” Named British Designer of the Year in 1999 and 2000, Chalayan has been the Creative Director of Asprey and TSE New York. In 2008 he was appointed Creative Director of Puma. The theme of Chalayan's conversation with international fashion commentator Colin McDowell will be design, its inspirations and influences. As McDowell says 'Hussein is that rarity in most walks of life: a person of intelligence and intellect whose imagination ranges over the arts, science and industry with equal enthusiasm and knowledge and I am honoured that he will be in Singapore with us for the Audi Singapore Fashion Festival this year."

Panel Discussion
BUSINESS EVOLUTION THROUGH VISUALISATION TECHNOLOGY
Browzwear and RTT will present cases of evolution of various business as they embark on interactive virtual and visual technology in product development and B2C. From traditional shirt, to sportwear to automobile, Browzwear and RTT will present known cases of business that have evolved to meet the challenge of product life cycle to the consumers in both e-commerce and retailing through 3D tecnologies.

1000 - 1200 hours

Morning sessions (choose one)

Workshop 2
SWAROVSKI ELEMENTS: How We Add Sparkles Along The Value Chain

This workshop will explore the large array of SWAROVSKI ELEMENTS crystals used by Swarovski partners in the textile industry. Discover the different application techniques employed to add sparkles to a garment through interactive videos and the presentation of real show pieces.

Learn how Swarovski Element brand collaboration goes far beyond the distribution of crystal stones and how unique ingredient branding program brings substantial benefits to the partners - both from financial and marketing perspective.

1400 - 1600 hours

Afternoon sessions (choose one)

Workshop 3
#SIMPLESOCIAL: Every Tip, Trick and Secret from Social Media Greats

• Reaching New Audiences on Pinterest
• Getting a Return on Social Media Spend
• Deploying Proven Digital Tactics During a Crisis
• Protecting Your Brand With Smart Social Guidelines
• Twitter Strategies That Produce Positive Business Results
• Getting People to ‘Like’ Your Brand and Become Part of a Community
• Developing a Winning Content Strategy to Engage Your Followers
• Measuring the Impact of your Social Media Initiatives
• Creating Your Social Media Dream Team

Workshop 4
THE VIRTUAL APPROACH IN APPAREL INDUSTRY
In the digital world today, 3D virtualisation plays an increasingly important role in allowing companies to create innovation process from DESIGN right through to SALES. This workshop will show you what leading companies like Nike, Adidas are doing in their business model. The workshop will have a demonstration of the technologies these companies are using and also technology developed by Institute for Infocomm Research (I2R) to improve productivity for retail.

Workshop 1
WGSN TREND FORECAST PRE-SPRING 2014
WGSN, the world’s leading global trend forecaster, will be holding a trend workshop at Blueprint this year. The workshop will look at Spring 14 trends from the buyer’s viewpoint examining key fashion themes, colours and shapes to look out for when putting together your merchandise mix at Blueprint.

Workshop 2
SINGAPORE SHOPPING SURVEY: RESEARCH REPORT
With vast experience in the market research industry – ranging from media products to retail – Nehal Medh uses both qualitative and quantitative research technologies in his work. This presentation will provide some insights to the service level standards delivered by luxury brands, massive brands and departmental stores through mystery shopping.

Workshop 3
GET STARTED!
This seminar is designed to help new designers successfully set up and run a business successfully, benefiting from pitfalls, mistakes and triumphs from other designers who are doing it themselves. Learn your market, analyse your product, be clear in your brand, perform to your best and reach for the sky!

Workshop 4
THE C³ SYSTEM: HOW BRANDS ACHIEVE STRATEGIC OBJECTIVES FROM SOCIAL
Social media is disrupting businesses and is empowering customers in ways previously unimaginable. During this session, Marcus Ho (author of Secrets to Facebook Marketing) will reveal The C³ System, the world's first measurable methodology for social media marketing to best engage customers, build loyalty and create brand advocates.

Workshop 5
LEVERAGING DIGITAL MARKETING FOR FASHION
The internet is increasingly taking up time of consumers, but building a brand a strong presence online in a cost-effective way is still a challenge most companies face. Stefan Bruun, who planned and execute major online retail brands such as Zalora, Lazada and Groupon will highlight the key differences as well as reveal some of the common pitfalls in going digital.

Workshop 6
24 METRICS TO MEASURE SOCIAL MEDIA ROI
Calculating social media ROI is more than just a measurement of efficiency. Using the right metrics and extracting the necessary figures, you are able to discover the opportunities that may not only turn your audience from being mere loyal fans and active online community members, but ultimately drive them further into your sales funnel.